[14], "Banking On Beauty: Tea and Milica Built NYX Cosmetics Into A $500 Million Brand", "Vegan Formula | NYX Professional Makeup", "NYX Professional MakeUp - L'Oréal Group", "You need to know about NYX cosmetics, stat! new best seller vegan try it on. Quick Shop. Angel Veil Lightweight Skin Perfecting Vegan Primer. Discover NYX Professional Makeup & beauty products today on the official site and find all of our new products, best sellers plus much more! An error occured on the server, please try later or contact the customer service, For the best experience, please turn your device, FREE SHIPPING FOR REGISTERED USERS! A velvety, matte lip is an absolute must and NYX Professional Makeup has the goodie to help you get your lip makeup done right: Suede Matte Lip Liner. From the coast to the valley to the glammed-up core, LA’s colorful personality is our home, our heart, and our muse. [1] The sale had a five-year non-compete clause. JOIN OUR FIERCE @NYXCOSMETICS SOCIAL COMMUNITY. Welcome to the fierce community of NYX Professional Makeup, where pro-level makeup artistry is accessible to all. Click "live consultation" and get shade matched by one of our Pro Beauty Advisors! Dive into a world comprised of the richest of pigments, most long lasting formulas and boundless ranges of colours and shades of foundations, lip glosses, lipsticks, eyeshadow palettes, eyeliners and more. A colorful city where people fulfill their creative dreams, where diversity is the norm, and self-expression is celebrated. Discover NYX Professional Makeup & Beauty products today on the official site and shop all of our new products, best sellers plus much more! Join us and tag @NYXCosmetics in your beauty posts to be featured. Meet our newest vegan liquid lipstick with 16HR wear! [9], In 2014, Ko sold NYX to the international beauty company L'Oréal for $500 million. 12HR Hydration. 14.7m Followers, 1,495 Following, 9,570 Posts - See Instagram photos and videos from NYX Professional Makeup (@nyxcosmetics) We live, dream, and experiment at full volume. Quick Shop. Discover NYX Professional Makeup & beauty products today on the official site and shop all of our new products, best sellers plus much more! "[1], Sales in 2014 were $120 million. [13], On March 6, 2019, NYX announced their first exclusive cosmetics sponsorship of the 2019 Coachella Valley Music and Arts Festival. NYX Professional Makeup (/ n ɪ k s /) is an American cosmetics company that is a subsidiary of L'Oréal.The company was founded in Los Angeles by Toni Ko in 1999. Discover NYX Professional Makeup products & cosmetics. The NYX PMU professional writes new rules and leaves their mark on the city. Meet the NYX Professional Makeup Utopia Eyeshadow Palette and take a trip to a dreamy, creamy makeup reality. NYX Professional Makeup Jumbo Eye Pencil All-in-one Eyeshadow & Eyeliner Multi-stick - 0.18oz NYX Professional Makeup New at target ¬ 4.3 out of 5 stars with 581 ratings more details As a member of our NYX Professional Makeup family, you will receive 20% off on your first order. [3][third-party source needed] NYX products are sold in over 70 countries at thousands of retailers, ranging from specialty beauty and fashion stores to freestanding shops and the brand's corporate website. ", "This Beauty Expert Thinks Overdone Makeup Is Over", "5 Things You Didn't Know About NYX Cosmetics", "NYX Cosmetics' Toni Ko, one of Forbes' richest self-made women", "A beauty retailer that knows what you want", "Toni Ko's next fortune could be made in shades", "Nyx Cosmetics Is Opening Budget-Friendly Beauty Shops This Fall", "L'Oréal Shares Surge as Demand Grows for Premium Makeup", "NYX Professional Makeup Launches Educational Masterclass Program", "One Of Your Fave Makeup Brands Will Be Bringing The Glow To Coachella This Year", https://interbody.net/best-is-cerave-cruelty-free-and-cerave-reviews-2021/, https://en.wikipedia.org/w/index.php?title=NYX_Professional_Makeup&oldid=1016872549, Articles lacking reliable references from September 2020, Creative Commons Attribution-ShareAlike License, This page was last edited on 9 April 2021, at 14:44. Virtually try on our newest liquid lipstick, Lip Lingerie XXL! Read about the latest trends, beauty news, makeup tutorials, and more with our blog! Wear over NYX Professional Makeup Butter Lipstick to add a touch of softness and shine. We are NYX Professional Makeup. [12], In September 2018, NYX launched Masterclass, an exclusive online educational content library featuring a group of professional makeup artists and top beauty vloggers. Latest beauty trends straight from professionals. Welcome to the fierce community of NYX Professional Makeup, where pro-level makeup artistry is accessible to all. See ya shimmery shades! The velvety soft lip pen also doubles as a lip plumper, enhancing lips to create a full, plump pout. [5] Ko knew a guy from New Jersey who made pencils, from there, she started with six eyeliners and 12 lip liners, priced at $1.99 and was sold out in less than 30 days. Pro Tip: Change up the depth of color by anchoring with a deeper lip liner. [10], NYX Cosmetics continues under other management as a part of L'Oréal, and now provides products including lipstick, lip gloss, and mineral foundation. Price $16.00. NYX Professional Makeup. Ultra glassy wet shine in 8 milky shades. [1] NYX Professional Makeup is certified and acknowledged by PETA as a cruelty-free brand,[2][third-party source needed] and they offer a wide range of vegan-friendly products. We believe in unstoppable self-expression. 3.90 out of 5 stars (898 reviews) NYX Professional Makeup. [4], Toni Ko founded NYX Cosmetics when she was 25 using a $250,000 loan from her parents. Ultra reflective & non-sticky top coat. The company was founded in Los Angeles by Toni Ko in 1999. Shop our new products and best sellers today! Price $8.50. Introducing Lip Lingerie XXL, our new Xtra Xtra Long-lasting liquid lipstick with 16HR wear! [5] The products were marketed as having "department store beauty" while being sold at "drugstore prices. They embody the spirit of LA - … [5] The products were initially sold only to beauty professionals before Ko expanded sale to mass-market outlets. This sensational vegan lippie delivers full-bodied smooth matte color, molding onto your lips and accentuating your natural lip shape, creating the appearance of fuller-looking lips! Simply swipe, smack and show off glossy lips. Cannot return by mail. [5] In September 2015, L'Oréal introduced brick-and-mortar stores devoted to NYX cosmetics. [8] Ulta Beauty carries mass market NYX products. Discover NYX Cosmetics professional makeup & beauty products today on the official site and shop all of our new products, best sellers plus much more! Dewy Finish Long Lasting Makeup Setting Spray Vegan Formula. [11] NYX currently operates standalone stores in Australia, Austria, Armenia, Belgium, Canada, Chile, Croatia, Estonia, France, Germany, India, Latvia, Lithuania, Romania, Serbia, Spain, the UK, and the USA. 137k Followers, 1,454 Following, 4,127 Posts - See Instagram photos and videos from NYX PROFESSIONAL MAKEUP AUS (@nyxcosmetics_australia) NYX Professional Makeup. The program aims to provide consumers of all skill sets with accessible, professional-grade makeup education. NYX Professional Makeup is certified and acknowledged by PETA as a cruelty-free brand, [third-party source needed] and they offer a wide range of vegan-friendly products. Color lips to perfection with the Suede Matte Lip Liner. NYX Professional Makeup (/nɪks/) is an American cosmetics company that is a subsidiary of L'Oréal. It was named after Nyx, the Greek goddess of the night. Comprised only with the richest of pigments, most long lasting of formulas and a boundless range of colours and shades, self-expression is never filtered. Self taught and self made, they are empowered innovators who express their creativity through the media they own. [14] The partnership will provide guests access to innovative digital beauty experiences on the festival grounds, ranging from an interactive beauty bar and touch up area fully equipped with glitter makeup and a glitter fountain, to a massive lip and tongue slide. Try it on! USE CODE: FREESHIP. Due to federal restrictions, this item cannot be returned by mail. NYX Professional Makeup. [6] The company's first products were jumbo eye pencils,[7] which brought in revenue of $2 million within the first year. It was named after Nyx, the Greek goddess of the night. DISCOVER NYX PROFESSIONAL MAKEUP: Try all of our professional makeup & beauty products today, from eyeshadow, eyeliner, mascara & false lashes to lipstick, foundation, primer, blush, bronzer, brushes & more New (14) from $7.11 & FREE Shipping on orders over $25.00. High-pigment base coat. With these 16 out-of-this world shades, discover a universe where warm neutrals coexist with super-saturated electric greens and hazy pastels, with a hint of rich velvet & metallic gold hues. Plus, you will be the first to know on our "back to stock" items, exclusive deals, promotions and new product updates! Our brand was born, with love, in LA – the land of makeup and makeovers – where everyone can make it. Define your eyes with the NYX Professional Makeup Ultimate Shadow Palette; sixteen eyeshadows in a range of hues and finishes, including satin, shimmer and metallic.. 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